 "CVL Srinivas, Chief executive officer, South Asia, GroupM, and country manager, WPP India")
We need to work as an industry to drive more outcome measures rather than pure output measures like media rates, CVL Srinivas tells Alokananda Chakraborty
Have you assessed the impact of demonetisation and GST on GroupM’s business in India?
India remains one of the fastest growing ad markets globally. We did see some bit of belt tightening over the past few months, possibly as a cautionary move, but we are confident of the momentum coming back very soon. In the long term we expect growth to continue at a good pace. We’ve had another good year at GroupM
Have you assessed the impact of demonetisation and GST on GroupM’s business in India?
India remains one of the fastest growing ad markets globally. We did see some bit of belt tightening over the past few months, possibly as a cautionary move, but we are confident of the momentum coming back very soon. In the long term we expect growth to continue at a good pace. We’ve had another good year at GroupM
