India's FMCG market contracts 34% in April amid Covid-19 outbreak

Traditional trade sees bigger drop, says Nielsen

The extent of disruption to the Rs 4.3-trillion fast-moving consumer goods (FMCG) market in India due to the Covid-19 pandemic and lockdown has now become clear.

On Friday, market research agency Nielsen said the domestic market contracted 34 per cent in April, the first full month of the curbs. Traditional trade, which contributes 87 per cent in terms of sales to the overall market, saw a bigger drop of 38 per cent in April. Modern trade, which contributes 10 per cent, slowed to 5 per cent in April. This is after modern trade reported 26 per cent growth in March