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However, the amount of investment is not disclosed by the IAN.
Mobilewalla is a big data venture that collects all publicly available information regarding mobile apps, computes analytics on top of this data, and supplies app intelligence and audience measurement data to its clients for mobile apps. The USP of Mobilewalla lies in the fact that it has developed advanced scientific methods to alleviate the problem of traditional panel based methods of audience measurement and is industry’s sole provider of reliable audience data.
Venkat Raju, an IAN member, who is joining the Mobilewalla board said, “It is believed that consumers have started spending more time on their mobile applications than surfing the Internet. Hence, it becomes imperative to have a tool to measure and analyse the shift in the consumer behavior, real-time. We saw enormous potential in Mobilewalla as a venture to provide innovative offering at the intersection of Big Data powered Analytics & Mobility, providing real value to consumers and marketeers.”
Indian Angel Network has over 200 members and has funded over 45 start-ups across multiple sectors like IT, Mobile, Healthcare and Education, across India and overseas and has made several successful exits. In 2011 alone, IAN invested over US$ 8 million in 11 startups making it almost a deal a month.
In 2012, IAN invested in 14 companies totaling $11 million, making it almost a deal every 3 weeks. But more importantly, it is leading the development of the entrepreneurial and angel investment in India. The Planning Commission set up a high powered Committee for Angel and Early Stage investing at IAN’s behest.
