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Infosys in pact with Orange for TV apps

The company will deliver the applications through its product DigitizeEdge

Itika Sharma Punit Bangalore
Infosys, India's second largest information technology (IT) services company, today said it has entered into a strategic partnership with French telecommunications major Orange to deliver a portfolio of interactive television applications on Orange Livebox Play.

The company will deliver the applications through its product DigitizeEdge, which is a digital asset and experience platform for TV operators, media companies, advertisers and content publishers.

"DigitizeEdge will enable Orange to deliver a wide range of lifestyle centric, video rich and contextual over-the-top (OTT) services via TV apps, to enhance viewer experience and interaction with their TV. The platform will customize content for Orange's viewers in France," Infosys said in a press release.

 

Infosys DigitizeEdge provides capabilities to support the entire digital value chain including multi-screen consumer experience, service delivery and digital asset transformation.

"We are seeing traditional pay-TV providers as well as telecommunication and cable firms, continuously looking to provide web-based services on existing TVs," said Rajesh K. Murthy, global head-energy and telecom at Infosys.

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First Published: Apr 23 2014 | 7:04 PM IST

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