Adani Enterp. 2492.15↓-1.20(-0.05%)
Adani Ports 732.05↓-6.80(-0.92%)
Apollo Hospitals 4814.25↑192.30(4.16%)
Asian Paints 3240.70↑47.75(1.50%)
Axis Bank 919.70↑4.85(0.53%)
B P C L 364.55↑1.05(0.29%)
Bajaj Auto 4643.60↑76.45(1.67%)
Bajaj Finance 7040.50↑50.65(0.72%)
Bajaj Finserv 1450.15↓-0.90(-0.06%)
Bharti Airtel 827.95↓-21.95(-2.58%)
Britannia Inds. 4635.25↓-21.80(-0.47%)
Cipla 964.75↑11.70(1.23%)
Coal India 230.35↓-10.90(-4.52%)
Divi's Lab. 3525.40↑81.80(2.38%)
Dr Reddy's Labs 4552.05↑51.00(1.13%)
Eicher Motors 3716.05↑44.10(1.20%)
Grasim Inds 1702.45↓-15.90(-0.93%)
H D F C 2646.70↑6.30(0.24%)
HCL Technologies 1141.90↓-3.20(-0.28%)
HDFC Bank 1604.00↓-6.85(-0.43%)
HDFC Life Insur. 582.20↓-10.15(-1.71%)
Hero Motocorp 2800.40↑40.50(1.47%)
Hind. Unilever 2697.90↑30.35(1.14%)
Hindalco Inds. 406.35↑0.45(0.11%)
ICICI Bank 936.10↓-13.05(-1.37%)
IndusInd Bank 1290.15↑3.55(0.28%)
Infosys 1319.50↑1.20(0.09%)
ITC 439.70↓-5.80(-1.30%)
JSW Steel 693.85↓-2.45(-0.35%)
Kotak Mah. Bank 1930.05↓-84.30(-4.18%)
Larsen & Toubro 2207.80↑2.15(0.10%)
M & M 1318.90↓-0.10(-0.01%)
Maruti Suzuki 9328.30↓-39.40(-0.42%)
Nestle India 21874.30↑201.20(0.93%)
NTPC 174.40↑0.55(0.32%)
O N G C 153.65↓-1.25(-0.81%)
Power Grid Corpn 233.00↓-0.85(-0.36%)
Reliance Industr 2463.25↓-6.65(-0.27%)
SBI Life Insuran 1207.75↓-27.25(-2.21%)
St Bk of India 582.75↑2.90(0.50%)
Sun Pharma.Inds. 987.70↑12.35(1.27%)
Tata Consumer 793.65↓-5.00(-0.63%)
Tata Motors 535.20↑8.90(1.69%)
Tata Steel 105.95↑0.15(0.14%)
TCS 3324.00↑34.50(1.05%)
Tech Mahindra 1120.80↑5.25(0.47%)
Titan Company 2827.25↑4.00(0.14%)
UltraTech Cem. 7842.80↓-27.25(-0.35%)
UPL 677.95↓-7.15(-1.04%)
Wipro 407.15↑3.50(0.87%)

InMobi to acquire London-based app ads performance tracker Appsumer

Appsumer has been the intelligence platform of choice for consumer brands such as Miniclip, Picsart and Viber. It was funded by Galvanise Capital and named a Top-100 UK startup

Premium

2 min read Last Updated : Oct 14 2021 | 12:21 AM IST

Softbank-backed InMobi announced it has signed a definitive agreement to acquire London-based Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights.

Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK startup.

Appsumer’s self-serve technology platform, intellectual property and team will support InMobi’s end-to-end content, monetisation and marketing stack and empower marketers to assess their performance marketing spend all in one place.