You are here: Home » Companies » News
Business Standard

IPL 2020: 1 in 3 viewers watched tournament in opening week, says BARC

About 269 million viewers across 86 million households watched the T20 tournament in the first week

Topics
IPL 2020 | Indian Premier League | TV viewership

Viveat Susan Pinto 

IPL
1 in 3 viewers watched IPL, says BARC

The opening week of the 2020 edition of (IPL) saw 15% growth in viewing minutes as compared to the same period in the last edition, data from the Broadcast Audience Research Council shows. BARC said one in three viewers watched the IPL.

About 269 million viewers across 86 million households watched the T20 tournament in the first week, as audiences rushed to catch up with live-action sports.

Urban households and males led viewership, though BARC expects more people to tune into the tournament in the weeks ahead.

chart
chart

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, October 01 2020. 23:54 IST
RECOMMENDED FOR YOU