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Delayed IPL 2020 may bring festive-season bonanza for advertisers

Experts see uptick in ad revenue after dull first half

IPL 2020
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Disney-owned Star India, which holds the broadcast rights for the IPL, had earned Rs 2,000 crore in advertising revenue from both the TV channels and Hotstar, last year.

Viveat Susan Pinto Mumbai
The 13th edition of the Indian Premier League (IPL) will be held from September 19 to November 8 in the United Arab Emirates (UAE), announced Brijesh Patel, chairman of the cash-rich league, on Friday.

Coming within days of the International Cricket Council’s decision to move the T20 World Cup slated for this year in Australia, it confirms this will be the first IPL season to be held during the festive period in India. This will also be the third edition to be held abroad. South Africa had hosted the 2009 edition, while the UAE had staged the first half of

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First Published: Jul 25 2020 | 6:10 AM IST

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