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WhatsApp Status ads to help brands reach more audiences in smaller cities

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; D2C, BFSI and EdTech brands to benefit early

Leo India all set to outpace industry growth this year: CEO Amitesh Rao

CEO Amitesh Rao says Leo India will outpace industry growth in revenue and creativity; eyes more global mandates and deeper client partnerships

Connected TV emerges IPL's 'impact player' as ad rates go through the roof

Advertisement rates for CTV are up in the range of 10-20 per cent, while the inventory for advertisements on linear television is not full

ICC Champions Trophy 2025: Ad rates for India-NZ final match soar 40%

This surge in ad rates for television (TV), connected TV (CTV), and digital platforms after India beat Australia in the semi-finals

Advertisers abandon Elon Musk's X amid concerns over content and trust

Since Elon Musk acquired the platform for $44 billion in October 2022, X has experienced a significant drop in advertising revenue

Civil service exam toppers will no longer be allowed to earn from ads

The Central Consumer Protection Authority has also sent notices to 20 IAS coaching institutes for misleading ads

ICC Cricket WC 2023: Disney Star wants to make Rs 30L from 10-sec ad slots

Before Cricket WC 2023 began, Disney Star wanted to make Rs 31 lakh per 10-second ad slot for matches featuring India. However, advertisers struck a deal to pay Rs 22-25 lakh for such matches

Govt increases advertisement rates for FM radio stations after 8 yrs

The government on Monday approved a steep increase in rates of advertisements on private FM radio stations for its policies and programmes, a move that would benefit more than 400 community radio stations across the country. The new rates have been announced after eight years. The last hike was done in 2015. The pricing formula for finalising the advertising rates takes into account various factors such as city population and listenership data from the India Readership Survey (IRS) of 2019, said a statement issued by the Ministry of Information and Broadcasting. "The new rates approved by the ministry in the month of September, 2023 include a 43 per cent increase in the base rate taking into account the rising costs dynamics for the period of December 2015 to March 2023," it said. The statement added that with this increase, the gross base rate for FM radio advertisement will increase from Rs 52 to Rs 74 per 10 seconds and the adjustment was intended to maintain parity with current

Are ads coming to your WhatsApp chats soon? Here's what Meta says

The Menlo Park-based company has been trying to improve its revenue as investors are concerned about the company's bet on virtual reality and the 'metaverse'

Print media revenue to rise 13-15% in FY24 due to higher ad spends: CRISIL

This will increase the profitability of print media by 10% to 14.5% this year

EU asks Google to sell part of ad biz to address competition concerns

European Union antitrust regulators took aim at Google's lucrative digital advertising business in an unprecedented decision ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission, the bloc's executive branch and top antitrust enforcer, said that its preliminary view after an investigation is that only the mandatory divestment by Google of part of its services would satisfy the concerns. The 27-nation EU has led the global movement to crack down on Big Tech companies but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google worth billion of euros (dollars). It's the first time the bloc has ordered a tech giant to split up keys of business. Google can now defend itself by making its case before the commission issues its final decision. The company didn't immediately respond to a request for comment. The commission's decision stems from a formal investigation that it opened

IPL 2023 opening match witnessed a 40% fall in number of TV advertisers

IPL 2023: The inaugural match between GT and CSK had 31 advertisers but last year the opening match between CSK and KKR had 52 advertisers on TV

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Indian ad industry's revenue growth will rise to 16.8% in 2023: Report

Indian advertising industry's revenue growth will accelerate to 16.8 per cent in 2023, a report said on Monday. The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022, the report by Group M said. "This growth (16.8 per cent in 2023) is led by pure-play digital advertising, which accounts for the largest share (48.8 per cent) in 2022 and is expected to continue rising above pre-pandemic levels," the report said. The size of retail media in India is forecast at USD 551 million in 2022 and is expected to nearly double by 2027, it said. The report said TV advertising, representing 36 per cent of advertising market share, is expected to grow 10.8 per cent in 2022, and will continue growing double digits, driven by strong growth in both traditional and connected TV. On the macro front, it said, the Indian economy is also facing uncertainty amid wider geopolitical risk

Netflix announces launch of ad-supported tier plan at $6.99 on November 3

American subscription-based streaming service Netflix, starting in November, will finally roll out its new ad-supported tier for just a few bucks a month

Sale of online space for advertisement to attract 18% GST, says AAR

Sale of advertisement space on internet would be liable to 18 per cent Goods and Services Tax, the Karnataka bench of Authority for Advance Ruling has said. E-commerce portal Myntra Designs Pvt Ltd had approached the AAR seeking a ruling on whether providing advertisement space on its portal to foreign entity Lenzing Singapore Pte Ltd was liable to GST. The AAR said Myntra is only leasing the advertisement space to its customer and the advertiser (Lenzing) is providing advertisement services to its customer. The service provided by Myntra to Lenzing is that of rendering 'sale of internet advertising space (except on commission)' and is charging a fixed rate and not a commission for providing such space. Hence, the same will be classified under 'other professional, technical and business services' under GST law and is liable to GST at 18 per cent. AMRG & Associates Senior Partner Rajat Mohan said, This ruling would clarify on the scope of sale of space on internet and on the ...

TikTok Pulse to explore ways for sharing ad revenue with some creators

The company said that, with TikTok Pulse, it will also begin to explore its advertising revenue share programme with creators, public figures and media publishers

Twitter misses ad revenue and user growth estimates in Q4

Still, Twitter said it made 'meaningful progress' toward its goal of reaching 315 million users and $7.5 bn in annual revenue by the end of 2023

Newspaper society asks Google to raise publisher share in ad revenue to 85%

In a letter to Google India, INS President L Adimoolam said publishers are facing a "very opaque advertising system", as they are unable to get details of Google's advertising value chain.

After 21.5% fall in 2020, Indian ad spends to rise 23% in 2021: Report

Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021, a media buying agency said