IT firms working vigorously, investing heavily to scale up product business

TCS, Infosys and HCL Technologies lead the race with huge investments to fuel next phase of growth

IT services players in India are increasingly looking at bigger product and platform play to differentiate their offerings in an intensely competitive industry. As the traditional revenues from application, development and maintenance (ADM)-related work witness pricing pressures, service offerings integrated with own products and platforms have emerged as one of the key tools to protect margin. It also plays a critical role in delivery as new technologies such as artificial intelligence (AI), machine learning, big data among others — dubbed digital technologies in tech parlance — become mainstream.
 
No wonder, all tier-I IT services firms are vigorously working to