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Itc Eyes Rs 500 Crore Branded Food Revenue

Our Bureau BUSINESS STANDARD

Launches Aashirvaad ReadyMeals brand

ITC Ltd, which has recently entered into packaged and branded food products business to exploit the growth opportunity by leveraging its trade and distribution skills and agri-sourcing capabilities, is aiming at an annual turnover of Rs 500 crore from its latest diversification in four years time.

As part of the business strategy to achieve the target, the company unveiled here today a range of vegetarian curries and gravies under

 

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First Published: Jul 09 2003 | 12:00 AM IST