ITC's 64 mm budget brand cigarette sales to go up in GST regime

Currently, 69 mm category cigarette roughly contribute the largest annual sales volume at 30-35%

Sales of ITC Ltd’s 64 mm cigarette is likely to go up as people are projected to downgrade purchase of the 69 mm category post the recent 6-7 per cent price hike after GST roll-out. Although analysts project the company is likely to suffer a decline in its sales volume, operational margins.

Currently, the 69 mm category cigarette roughly contribute the largest annual sales volume at 30-35 per cent while the 64 mm budget brand category contributes 25 per cent of total sales. The premium priced King size or 84 mm, comprises 20 per cent of the volume while the