 "J&J expands portfolio with detergent range for babies")
Baby care major Johnson & Johnson is launching a new category — laundry detergents for baby clothes — in India. The latest product will help the makers of soaps, oils, shampoos, creams and talc for babies fill expand its portfolio.
“J&J’s new launch will help the company complete its baby care portfolio because that (detergents) was the missing piece in it”, said Arvind Singhal, chairman, Technopak.
According to Amnish Aggarwal, Consumer analyst at Prabhudas Lilladher, with this launch, J&J is making an attempt to create a market for baby laundry products. “If they do this successfully, I think Hindustan Unilever (HUL) would
