Jio's low-cost 4G phone beats rivals Airtel, Voda Idea in non-metro circles

Jio's adjusted gross revenue share went up by 7 percentage points in Q2FY18-19 over the previous quarter in the circles of the C category

Reliance Jio’s launch of a low-cost 4G feature phone in July seems to have paid rich dividends, with the telco wresting substantial market shares from its key rivals Airtel and Vodafone-Idea in non-metro circles.

According to the data released by the Telecom Regulatory Authority of India (Trai) for the quarter ended September, Jio’s adjusted gross revenue (AGR, excluding national long-distance revenues) share went up by 7 percentage points in Q2FY18-19 over the previous quarter in the circles of the C category. The figures for the circles in the B and A categ­ories are 6 and 3.4 percentage points.

On the