RJio's 4G feature phone faces stiff competition from Micromax Bharat-1

Priced at Rs 2,200, the Bharat-1 feature phone costs a tad higher than Reliance JioPhone, but the effective ownership cost of the phone after 3 years of use is lower than that for JioPhone

Micromax on October 17 launched Bharat-1, a 4G LTE-enabled feature phone with multimedia playback capabilities, in partnership with BSNL. With Bharat-1, the home-grown electronics company targets 500 million feature phone users in India who do not have access to internet or are restricted to slow 2G speeds.

Priced at Rs 2,200, the Bharat-1 feature phone costs a tad higher than Reliance JioPhone, but the effective ownership cost of the phone after 3 years of use is lower than that of JioPhone.

Bundled with a BSNL connection, the Bharat-1 offers unlimited internet access, calling and SMS, along with free roaming, for