Jivox raises $6 mn in new finance

You & Mr Jones, which led the financing, will join Jivox's board of directors, and will guide the firm into the next phase of growth

San Mateo, California-based digital marketing platform player Jivox, having its R&D centre in Bengaluru, announced that it has raised $6 million in new financing, led by the world's first "Brandtech" group You & Mr Jones and its founder David Jones, the former global CEO of advertising conglomerate Havas.

You & Mr Jones will also join Jivox's board of directors, and its senior management team will play a hands-on role in guiding the company into the next phase of its growth.

"We view this strategic investment by one of today's frontrunners in digital marketing as strong testament to the strength of Jivox's Bangalore-based R&D team -- and clear evidence of their success in developing the world's most state-of-the art platform for personalized digital advertising", said Naren Nachiappan, co-founder & Managing Director India of Jivox.

 

"The Jivox IQ platform features the very best innovations in Big Data architectures and machine-learning algorithms, and delivers industry-leading analytics and optimization capabilities. Backed by significant new capital and strategic guidance from our expanded board, we expect to double the strength of our development team in the short term, underpinning our ability to drive even greater innovations in the future," he added.

Founded in 2007, Jivox enables some of the world's most successful brands and media companies to deliver personalised digital marketing and advertising campaigns. This new data-driven approach to digital marketing is completely transforming the way companies communicate with people, said the company.

David Jones, founder and CEO of You & Mr Jones said: "We're extremely interested in the whole area of machine-generated creativity. We don't believe people hate brands or branded content - they just don't want to hear from brands they are not interested in with irrelevant messaging, hence why ad blockers are becoming so prevalent. Jivox solves this issue for brands by combining data and technology to deliver tens of thousands of different versions of highly personalized, relevant ads that are based upon what people are actually interested in."

In addition to You & Mr Jones, existing investors Fortisure Ventures and Jivox CEO Diaz Nesamoney participated in the current financing round. Jivox will invest its new capital in growing sales and marketing globally as well as continuing to invest in its market-leading platform.