JSW One to combine distribution network of steel, cement businesses

The initiative remains a marketing actitivity and is not a registered company

Sajjan Jindal-led JSW Group is combining its distribution and supply chain expertise across the steel and cement businesses under an integrated JSW One initiative.

JSW Group has presence in Steel, Cement & Paints business in India. Since, all the three products have a common set of customers, in a bid to reach out to this common set of clientele, an integrated effort is being made via the initiative.

JSW One has been created as a marketing initiative and is not a registered company, informed a company source close to the development.  

JSW One has commenced operations in the eastern region, which will be