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JSW Steel offers preferential pricing to small businesses, assures supply

Personalised services will enable MSMEs to compete internationally, says steel company.

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MSMEs account for 22-25 per cent of the company's supplies. | Photo: Representative image

3 min read Last Updated : Nov 23 2020 | 1:17 AM IST

JSW Steel is offering differential pricing as part of its personalised services for micro, small and medium enterprises (MSMEs), marking a trend as the industry ups its bills.

The company said personalisation ensures quality and availability. “The right quality of product and just-in-time supplies along with a preferential international pricing will enable the MSMEs to compete in the international market,” said Jayant Acharya, director (commercial & marketing), JSW Steel.

JSW has launched a site where MSMEs can register. When supplies can be predicted, the ability to participate in the international arena becomes much better, pointed out Acharya.

MSMEs account for

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