After a delay in the June quarter, Lupin finally received the go-ahead from the US drug regulator to launch the generic version of inhalation brand ProAir. The launch of Lupin’s first device-based inhalation product for asthma will not only help it rake in sales in this limited competition segment, but also validate its capabilities in this space. While the market for inhalation chemical albuterol sulfate is just under $3 billion, the Proair segment, which Lupin is targeting, has sales of $1.3 billion.
While there are three brands and six generic players for the drug, interchangeability among brands of the drug means