Business Standard

Little-known Detel is connecting the masses with the Rs 299 phone

The company has launched an upgraded version of its bestselling Detel D1 this Republic Day, which will be available for Rs 399.

Detel D1

Detel D1

Kiran Rathee
At a time when the fight for telecom consumers has shifted towards feature phone users, a little known local company is selling mobile phones starting at Rs 299 to the masses. Detel, which entered the feature phone market in 2016, claims to have sold around 600,000 devices across price points so far.

Run by Yogesh Bhatia, who used to be a distributor of mobile phones, Detel is aiming to connect those who could not afford a phone but dream about owning a phone. “With a vision of connecting the 400 million people, we took the initiative to bring such phones

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First Published: Jan 31 2018 | 10:13 AM IST

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