Madison Media bags Raymond media business

The media agency will be in charge of entire media mandate (including digital and out of home) across apparel retailer's brand portfolio

Raymond has appointed Madison Media as its media agency on record. The media agency will be in charge of the entire media mandate (including digital and out-of-home) across the apparel retailer's brand portfolio.

Mrinmoy Mukherjee, Director, Marketing, Raymond Limited said, “Raymond, requires an expert media advisor and partner. Madison's leadership status as one of the best integrated media solutions agencies in India and well-integrated service & processes will help our brands scale newer heights of success.”

This account win adds to Madison's winning streak having won businesses like Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya and Max India’s corporate account earlier this year.