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Mahindra to launch electric scooter in US

The single-seater Genze has a seven-inch weatherproof touchscreen as its instrument panel

BS Reporter  |  Mumbai 

Mahindra & Mahindra, home-grown utility vehicle and tractor maker, will launch the Genze electric scooter in the US by the middle of this year. This is the first two-wheeler launch in that country by the company.

A Mahindra outfit based at Palo Alto, California, had showcased the scooter at the Santa Monica Altcar Expo in September last year, to test the response. It is a single-seater and powered by a lithium-ion battery, with a seven-inch weatherproof touch screen as its instrument panel. It also has an under-seat cell phone and laptop charger. The Genze was conceived in Silicon Valley, and tested and assembled in the US. After its fruitless exit from the US market a few years earlier, when it had planned to commercially  launch its newly developed range of pick-ups based on the Scorpio platform, this is considered M&M biggest comeback plan.


The company has been selling a range of tractors in the US market for several years. Though M&M has not disclosed pricing details of the Genze, local US reports state it could be priced at about $3,000 (Rs 1.8 lakh). The two-wheeler, to be built at Ann Arbor, Michigan, is expected to have a top speed of nearly 50 km an hour.  

In India, despite rising oil prices, buyers have shown near-negligible interest in electric motor-driven vehicles, though these cost barely a sixth the expected price of the Genze. Mahindra’s  own electric car, under the Reva co-brand, has failed to attract buyers, thanks to its high price. Less than feasible battery power has rendered electric bikes and cars impractical in India.

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First Published: Thu, April 17 2014. 00:42 IST
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