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The growth journey of the country's biggest online travel company is a trip without profit. MakeMyTrip's promotional expenses continue to surge as it doles out offers and discounts to shift offline buyers to online. This is the usual story of all e-commerce players in the country as they burn loads of cash to incentivise buyers to make more and more purchases online.
The Nasdaq-listed company, which merged with rival Ibibo early this year, spent $142.3 million on marketing and sales promotion during the April-June quarter of FY18, marginally higher than what it earned as revenue ($141.2 million) in the three-month
