Business analytics and analytics solutions provider Manthan, which has landed its first customer in India Future Group, is looking to offer its solutions to players in the hospitality, telecom and retail banking sectors in the country. The Bengaluru-based company offers its solutions to consumer industries worldwide.
Globally, Manthan has 175 customers spread across consumer business, CPG (consumer-packaged goods) and online businesses. Backed by its recent funding of $60 million (about Rs 370-crore) by Singapore's state-owned investment firm Temasek, and existing investor Norwest Venture Partner, the company is looking at strengthening its technology capabilities to deepen focus in these sector.
"We are investing in R&D, on developing marketing capabilities and building customer confidence," Atul Jalan, MD and CEO, Manthan Software Service, said.
The company is now in the process of helping the retail major Future Group get a better hold of the purchasing behaviour of its customers, and get real-time information on its inventory.
In an effort to fuel its next level of growth, the Future Group claimed it was looking to acquire the abilities to look at customer opportunities at a deep and granular level. Additionally, the retail major is looking at the flexibility to act on these opportunities in real time, on any channel, on any product, and at any store.
"Customer-centric execution is key to our growth. We needed new technologies to develop new competencies and change our game," said Rakesh Biyani, joint MD at Future Retail.
In the last four months, the Future Group has engaged Manthan's capabilities for driving decision-making in many areas of its business.
"We are seeing early signs of the results from analytics-based business initiatives," added Biyani. Around 10 months ago, Manthan had entered into an engagement with the Future Group.
