 "Photo: Marico website")
Marico is expanding its food product portfolio by entering the Rs 450-crore soups segment under the Saffola brand. Saffola soups will be the latest addition to its health foods business and follows the recent launch of meal-replacement slimming shakes, also under the Saffola brand.
While the prospects are strong in the soup category, analysts say it will be an uphill task for the company to make inroads into a category dominated by HUL’s Knorr and Nestlé’s Maggi. An analyst at a domestic brokerage says there is scope for growth in this category but a lot will depend on the
While the prospects are strong in the soup category, analysts say it will be an uphill task for the company to make inroads into a category dominated by HUL’s Knorr and Nestlé’s Maggi. An analyst at a domestic brokerage says there is scope for growth in this category but a lot will depend on the
