Maruti Suzuki drives showroom managers to leading B-Schools for training

1,500 executives will be trained at Gurgaon's MDI and Ghaziabad's IMT by next year

Dealerships, being the key point of contact between car makers and customers, often shape the success or failure of manufacturers. Keeping this in mind, Maruti Suzuki, the country’s largest car maker, has launched an exercise to train managers from its dealerships at leading business schools like Gurgaon’s Management Development Institute (MDI) and Ghaziabad’s Institute of Management Technology (IMT). More than 500 such managers have already been trained these institutes.

A three-day residential course has been designed by the car maker for the managers from showrooms across the country. The cost of this training, approximately Rs 7,000 per head, is being