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Maruti Suzuki plans to take car subscription business to more cities

The company is getting more than 7,000 enquiries every month. But the conversion rate is low with 100-110 enquiries getting converted to actual order and Maruti wants to improve that

Maruti Suzuki India
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The programme allows a customer to opt from a range of Maruti Suzuki vehicles, for multiple tenure options, for an all-inclusive fixed monthly rental.

Arindam Majumder New Delhi
India's largest carmaker Maruti plans to expand its subscription service to more cities across the country.

The company is getting more than 7,000 enquiries every month. But the conversion rate is low with 100-110 enquiries getting converted to actual order and Maruti wants to improve that.

"Despite this being a very new concept, we are getting good response to the subscription model and we are focusing to convert the enquiries into orders," said Shashank Srivastava, senior executive director, sales at Maruti Suzuki.

Launched in July of 2020, the Maruti Suzuki subscription-based model is available in 20 cities across the country with Kolkata being

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First Published: Feb 17 2022 | 6:52 PM IST

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