Men don't buy: Why Gillette's ad on toxic masculinity doesn't make the cut

some are saying that Gillette risks turning off customers who think the brand is shamelessly capitalizing on the #MeToo movement and practicing 'leftist' politics

Gillette has launched a new marketing campaign, “The Best Men Can Be,” with an ad that has gone viral.

The ad begins by depicting boys bullying other boys, women being harassed and cat-called, and a group of men excusing all of it as “boys will be boys.” Gillette then asks if this is “the best a man can get.” The rest of the ad portrays men pushing back against other men’s bad behavior.

Gillette’s controversial new ad tackles toxic masculinity head on.

It’s been polarizing, to say the least.

On one side, the campaign is being