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Mouth-watering startup attracts South Indian angels with Tamil treats

NativeSpecial has an online portal to distribute traditional snacks and sweets from the region

Mouth-watering startup attracts South Indian angels with Tamil treats
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Malavika Velayanikal
Tamil Nadu has an ancient culture that is reflected in its variety of traditional foods. Most outsiders only associate Tamil food with the distinct sambar of lentils and vegetables laced with tamarind.

But for someone like me, who has lived there, there are a lot more mouth-watering prospects than sambar, thair sadam, or Chettinad chicken. Every region of Tamil Nadu, in fact, has its specialties. I grew up munching on murukku – a crunchy snack – and Tirunelveli halwa, a sweet recommended to anybody who visits touristy spots in Tirunelveli district.

You may find versions of these delicacies