Thursday, December 18, 2025 | 03:33 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Mukesh Ambani comes to struggling Hamleys' aid, plans to quadruple outlets

Hamleys, a British retail icon that hasn't made a profit for a number of years, plans to quadruple its outlets in the former British colony to more than 500 in three years despite the pandemic

hamleys toys
premium

Hamleys stores are famed for the carnival-like experience, allowing children to race toy cars, enjoy model train sets and play various games. (Bloomberg)

P R Sanjai and Chris Kay | Bloomberg
A struggling 261-year-old U.K. toy-store chain is seeking a new lease of life in the hands of billionaire Mukesh Ambani, who’s looking to India where about a fifth of the world’s babies are born to fuel its revival.  

Hamleys, a British retail icon that hasn’t made a profit for a number of years, plans to quadruple its outlets in the former British colony to more than 500 in three years despite the pandemic, according to Darshan Mehta, chief executive officer of Ambani’s Reliance Brands Ltd. Besides the main growth market, the company is also adding stores from Europe to South