Business Standard

Myntra brings offline fashion stores to customers amid Covid-19 pandemic

The Walmart-owned company has built an omnichannel network where it has partnered with several brands to have their products delivered directly from their offline-stores

CEO Amar Nagaram
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Myntra CEO Amar Nagaram

Peerzada Abrar Bengaluru
Walmart-owned fashion retailer Myntra has come up with a new strategy to help brands and offline stores to reach the customers. This would enable them to scale up their businesses impacted by the Covid-19 pandemic. The company has built an omnichannel network where it has partnered with several brands to have their products delivered directly from their offline-stores, nearest to the customer’s residence. The aim is also to get the items delivered the same day or the next. 

“Even before Covid-19 we had been working on how to bring offline and online (retail) together and to augment the experiences that

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