Walmart-owned fashion retailer Myntra has come up with a new strategy to help brands and offline stores to reach the customers. This would enable them to scale up their businesses impacted by the Covid-19 pandemic. The company has built an omnichannel network where it has partnered with several brands to have their products delivered directly from their offline-stores, nearest to the customer’s residence. The aim is also to get the items delivered the same day or the next.
“Even before Covid-19 we had been working on how to bring offline and online (retail) together and to augment the experiences that