Nestle says it can be virtuous and profitable. Is that even possible?

Company trying to show it can be environmentally sustainable; activists sceptic

Mark Schneider, the chief executive of the Swiss food giant Nestlé, gripped a bun-clad concoction that looked like a bacon cheeseburger but contained no actual bacon, cheese or beef. He took a bite. It was a faux-meat, dairy-free mouthful symbolising what may be the future of the food industry. It was also a manifestation of how big corporations like Nestlé are responding to increasingly intense pressure to help fight climate change.

Vegan burgers, Schneider said, are a response to rising consumer concern about the healthiness of red meat and to criticism that cattle farming is bad for the climate. “The reason