New launches, strong marketing to give Tata Motors No 3 spot: official

The company also hopes to increase its market coverage to 65% from 50% currently

Tata Motors is confident a series of new launches in the coming year, backed by aggressive marketing, will help it grab the third spot in the Indian passenger car market.

Speaking to Business Standard at an event to showcase the company's upcoming new vehicle 'Hexa' at Chennai, Vivek Srivastava, Head-Marketing , Passenger Vehicle Business Unit, Tata Motors, said that the current fiscal year has been good for the company so far, allowing it to deliver higher growth than the industry.

To strengthen its position and support company's target of becoming the number 3 player, Tata Motors has lined up a slew of