Non-alcoholic beverage startup Coolberg raises $3.5 mn in Series-A funding

Besides traditional trade channels like supermarkets and restaurants, Coolberg is available across 12,000 outlets, including some at offices, colleges and airports

Mumbai-based startup Coolberg, which makes malt-based flavoured non-alcoholic beers, has secured $3.5 million in Series-A round led by RB Investments (a Singapore-based family office) and existing investor India Quotient. The round also saw participation from Ashish Goenka, chairman of Suashish Diamonds Ltd, and a pool of investors from Indian Angel Network.

Coolberg operates in the premium soft beverages category. "There is significant overlap between beer drinkers and soft drink consumers, and there are many who do not consume alcohol due to religious and cultural beliefs. In some of the developed countries, non-alcoholic beers are considered healthier drinks as well," the company