Omni-channel retailing is the future

Many Indian brands and retailers are trying to navigate their way through Omni-channel retailing

Multi-channel retailing, across bricks-and-mortar stores and e-commerce is a reality today but each channel still offers a different experience from the other, even for the same brand. Omni-channel retailing — where a consumer has the same experience across all the touchpoints — is the future of retail.

Many Indian brands and retailers are trying to navigate their way through this complex landscape because that is where their consumers are heading, with their wallets.

Ace Turtle is helping brands and retailers seamlessly deliver information and merchandise to their consumer’s fingertips, 24/7 thus truly transforming the way the retail business is done.

Ace Turtle will grow rapidly as new paradigms become established ways of doing retail businesses. While Ace Turtle grows rapidly, it is important that they keep their focus on some old-fashioned good business practices — taking onboard the right people, building robust internal processes and systems and fostering the right culture to deliver customer delight and provide expert guidance and solutions in this rapidly changing and complex retail landscape.

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Expert take by Vineesh Chadha, Partner, Vivrddhi Consulting