Pandemic hastens transformation, demand soars for digital skills

Non-IT sectors, traditional firms seek tech talent at campus placements, too; focus also turns to soft skills

The Indian IT services sector is scrambling to retain talent since digitisation-led transformat­ion has increased the dem­a­nd for a digitally skilled workforce. As a result, the pull for jobs for tech professionals is also coming from non-IT sectors, leading to higher attrition among IT companies.

The average number of tech jobs from non-IT sectors has seen a 41 per cent uptick in March-May’21 versus March-May’19, according to data from Naukri.com. Hir­ing for tech roles has grown by over 2x in industries like fast moving consumer goods (FMCG) and education­/tea­ching. Sectors such as animation/gaming (1.7x), retail (1.6x) and insurance (1.4x), too,