Paytm Mall sees big money in grocery retail; eyes $3 bn in GMV by year-end

The company is fast bringing in more FMCG brands on its platform as well as getting into hyperlocal tie-ups with grocers to increase its logisticals

Realising groceries could be the key to get repeat customers on its e-commerce platform, Vijay Shekhar Sharma-led Paytm Mall is planning major expansion of the segment. The latest entrant in the e-commerce race, Paytm Mall hopes to earn a gross merchandise value (GMV) of more than $3 billion from just the online grocery segment.
 
Sharma, the founder of One97 Communications, the company that owns Paytm Mall, said that while 25 percent of the GMV to the overall GMV of the online marketplace comes from groceries at present, by end of the year this would go up to 40 per