Pepperfry losses fell by a third, revenues jumped 20% to Rs 3.08 bn in FY18

Company aims to drive higher average order value through offline stores

Online furniture platform Pepperfry has reported consolidated revenue of Rs 3.08 billion in FY2017-18 (year ended March 31), up 20 per cent year on year, and has also substantially cut losses for the period. The losses in FY18 stood at Rs 1.69 billion, as compared to Rs 2.48 billion, a reduction of 32 per cent over the year, the company said on Wednesday.   

In the backdrop of IKEA's entry in India, Pepperfry expects more business for organised players and is therefore focusing on increasing average order values (AOVs) from their offline studios. The current online AOV of the company is