Personal healthcare and medical insurance ad volumes up amidst pandemic

Brands feel it is a good time to advertise anything and everything connected to well-being

The number of advertisements by personal healthcare and insurance companies has seen a surge in the last few weeks on the backdrop of pandemic. As people are getting more cautions and looking at preventive measures, brands in these spaces feel it is a good time to advertise anything and everything connected to well-being.
 

According to TAM Media, an audience measurement analysis firm, from April 1 to  August 14, 2020,  personal healthcare sector segment advertisement volume grew by five per cent. Out of the total advertising during April-July, 70 per cent of the advertisement volumes were during June-July alone.
 

The data