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Personal healthcare and medical insurance ad volumes up amidst pandemic

Brands feel it is a good time to advertise anything and everything connected to well-being

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According to TAM Media, an audience measurement analysis firm, from April 1 to August 14, 2020, personal healthcare sector segment advertisement volume grew by five per cent.

T E Narasimhan Chennai

3 min read Last Updated : Aug 20 2020 | 11:38 AM IST

The number of advertisements by personal healthcare and insurance companies has seen a surge in the last few weeks on the backdrop of pandemic. As people are getting more cautions and looking at preventive measures, brands in these spaces feel it is a good time to advertise anything and everything connected to well-being.

According to TAM Media, an audience measurement analysis firm, from April 1 to August 14, 2020, personal healthcare sector segment advertisement volume grew by five per cent. Out of the total advertising during April-July, 70 per cent of the advertisement volumes were during June-July alone.

The data

Topics : Coronavirus healthcare Insurance companies

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