Post-pandemic reality: Ad rates go up by 10-15% for IPL's 14th edition

The 14th edition of the Indian Premier League (IPL) starts April 9, and the excitement surrounding the T20 tournament is growing. Broadcaster Star Sports has raised ad rates for the IPL by 15-20 per cent this year, compared to last year.

Digital and mobile-led products and services have strengthened their presence, with smartphone player Vivo returning as the title sponsor of the tournament.

In addition, Dream11, Unacademy, Cred, and Upstox are the official partners of the league. The last three were appointed in the past few months.

A look at the past performance of the T20 tournament, sourced from the Broadcast Audience Research Council of India, gives an insight on the expected showing this year.