You are here: Home » Companies » News
Business Standard

Pro Wrestling League is season's 2nd most-watched non-cricket tournament

Star Sports' Pro Kabaddi League retains top position

Urvi Malvania  |  Mumbai 

Pro Wrestling League, PWL, Geeta Phogat,
Geeta Phogat of Punjab Royals topples World Champion Oksana Herhel of Haryana Hammers in her 58kg bout by 6-8 to record an upset win in the pro wrestling in New Delhi

The Pro Wrestling League (PWL), promoted by sports management agency ProSportify, has sustained its launch ratings to finish its inaugural season as the second most viewed non-cricket tournament after the Star Sports' Pro Kabaddi League. In doing so, PWL, played from December 10 to December 27, outperformed leagues such as The Hero Indian Super League (football), The Hero Hockey India League and the International Tennis Premier League.

PWL got an average viewership of 0.64 (ratings in percentage) for the first season with an average daily reach of 31 million. This measurement is for cable and satellite viewers above four years of age across India, according to data provided by the Broadcast Audience Research Council of India (BARC).

Ratings in percentage is the viewership which gives a measure of the number of people who saw the tournament at any given point in time. Reach refers to the total number of people who sampled the tournament.

Pro Wrestling League is season's 2nd most-watched non-cricket tournament
Source: As provided by the league promoters
PWL was aired on the Sony Pictures Networks India (formerly Multi Screen Media India) across Sony Max (Hindi movie and sports entertainment channel), Sony Six (sports channel) and Sony Pal (the second Hindi general entertainment channel of the network).

Compared to other non-cricket leagues, PWL was only behind PKL in terms of ratings garnered in the metros.

The wrestling league got a rating of 0.85 in the metros, while the PKL recorded viewership of 0.90. Both were leaps ahead of the Hero ISL, which got a viewership of 0.32 in the metros. (To compare the three leagues, six metros' metric has been taken because the BARC measurement universe expanded after the PKL and thus all India numbers cannot be compared.)

Vishal Gurnani, director, ProSportify, says, "The tournament got a very positive response from the Punjab, Haryana, Chandigarh and Himachal Pradesh region. The sport has a massive appeal there and has significant on-ground presence. While these states contributed to almost 90 per cent ratings on Sony Max, the on-ground response was also very encouraging with most of the matches held up north getting above 90 per cent occupancy."

PWL had six teams from Haryana, Punjab, Mumbai, Delhi, Uttar Pradesh and Bengaluru, with nine players each competing against each other for the inaugural title. Going forward, the tournament will have more teams. The auctions attracted close to Rs 11 crore in player acquisition money and the promoters are confident of attracting more teams and sponsors going forward. This year, PWL had sponsors in Thums Up and Dabur.

Kartikeya Sharma, CMD, ProSportify adds, "We are looking at adding two to three more teams for the 2016 season. We are in advance level talks for the same and have seen interest from Rajashtan, Bihar and Hyderabad." The second season of the tournament is expected to take place in the October-December quarter.

The promoters will be looking at signing up to nine sponsors this year - one title sponsor, one or two presenting sponsors and up to six associate sponsors.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, February 01 2016. 00:12 IST