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Bangalore-based real estate developer Puravankara received 507 bookings for apartments in its projects during recently concluded Google Online Shopping Festival (GOSF).
In GOSF, about 200 units were made available on a first-come-first-served basis. The bookings for these were 2.5 times higher, the company said in a statement.
“The GOSF campaign has seen a significant response for Puravankara and Provident (a wholly owned subsidiary), with over 5,000 enquiries during the three-day period; of these, we received 507 online bookings for homes across brands,” the company said.
Provident, the firm’s affordable venture, received 44 per cent of the bookings in two of its projects showcased during GOSF.
Ashish Puravankara, joint managing director of Puravankara Projects, said: “During GOSF, the traffic on our website was over 27 times as much as regular days. While our online booking platform will grow our business exponentially, we will continue to invest in the on-ground in-person experience to ensure a comprehensive and holistic brand engagement for our customers.”
Puravankara has projects in Bengaluru, Kochi, Chennai, Coimbatore, Hyderabad and Mysore. It has 25.52 million square feet of projects under development, with additional 79.83 million sq ft in projected development over the next seven to 10 years.
