PVR sees superplexes as next blockbuster concept in cinema business

Multiplexes altered the cinema business in India, providing multiple screens under one roof for theatre-goers. Multiplex operators, such as PVR, are now taking the multi-screen experience to the next level with superplexes or properties that have at least 10 screens under one roof. 

A regular multiplex typically has 4-5 screens per property. Larger ones may go up to 7-8 screens at a single location.

PVR, on Thursday, unveiled its first 12-screen superplex in Thiruvananthapuram and the fourth in the country, indicating that it has plans for more such giant properties. The three existing superplexes are located at Delhi, Noida, and