PVR to expand 4DX screen portfolio at a cost of Rs 55 crore

4DX offers a multi-sensory feel with off-screen effects like wind, mist, bubbles, snow and scent

Multiplex chain PVR will adding ten 4DX screens to its portfolio over the next 10 months, in an effort to further consolidate its leadership position in the cinema exhibition sector. At 579 screens, the Ajay Bijli-led company is the biggest multiplex chain in the country and will now be focussing on enhancing its portfolio by offering more varied experience options.

4DX refers to a technology which gives cinema goers a multi-sensory experience while watching a film with extra features and environmental effects like wind, mist, bubbles, snow and scent that work in synchronicity with the action on the big screen.

The first