Real estate players turn to start-ups to build a better tomorrow

Players are investing, incubating and collaborating with startups to get their hands on the latest technologies

As land prices are dropping or showing flat growth across several markets in India, plunging the country’s real estate sector into a state of despair, players are now focusing their binoculars towards startups as they look to quickly adopt technologies to improve efficiencies, reduce costs and offer more modern solutions to their buyers.

For this, real estate companies are taking a leaf out of the books of giants such as Microsoft, Samsung and Coca-Cola which run incubation programmes for startups building technologies which can at some point be useful to their businesses. Being a traditional sector that hasn’t seen much