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Reliance Consumer bites into biscuit market to take on Britannia, Parle

Enters strategic partnership with Sri Lanka-headquartered Maliban

Reliance
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With this partnership, Reliance and Maliban will develop value propositions that will strengthen RCPL’s portfolio

Sharleen D'Souza Mumbai
Reliance Consumer Products (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures (RRVL), has entered into a strategic partnership with Sri Lanka-headquartered Maliban Biscuit Manufactories (Maliban).

With this pact, Reliance will offer a range of biscuits to Indian consumers.
 
This also marks Reliance’s entry into the biscuit space and it will also directly compete with Britannia Industries and Parle Products. 

Maliban, a household name in Sri Lanka, is well known for the last 70 years for its range of biscuits, crackers, cookies and wafers. The company has expanded its product reach to global markets and exports to

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First Published: Jan 31 2023 | 6:00 PM IST

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