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Reliance backs govt on proposed e-commerce rules as Tatas oppose

Stand on marketplace draft at variance with Tatas

e-commerce, online, apps
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To comply with the e-commerce rules, Reliance would need to tweak its market place model. Currently, Jio Mart sells products owned by its related companies too

Surajeet Das Gupta New Delhi
E-commerce policy, which is typically a foreign-versus-Indian battleground, may turn out to be a pitch for a domestic tussle as well on the issue of doing business with related parties. Reliance Industries has endorsed the government view that a marketplace entity must not have its related parties or associated enterprises as sellers on the platform.

The development puts the two biggest Indian business groups—Reliance and Tatas—on opposite sides in their response to the proposed e-commerce policy.

Tatas have opposed the government move on restricting online marketplace business with related parties. The Tata group, which is building a super app,  told