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Renewed focus on health helps drinking water market flow the luxury way

Health experts are still divided over the superior properties of these waters

Premium water, luxury water market, alkalen, drinking water
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One of the emerging sub-segments is alkaline water, whose supposedly higher pH level — usually over 8.5 — means that it is similar to water in its purest form

Dhruv Munjal New Delhi
Berkeley Springs is a tiny town nestled in the mountains of West Virginia, a scenic state located on the eastern side of the United States. It’s known for its mineral water springs and spas; at Berkeley Springs State Park, the warm waters flow at a constant temperature of 23.5 degree Celsius, drawing tourists from all around the country.

Every February, water samplers and enthusiasts head to the historic spa town to take part in the largest water-tasting competition in the world. This year’s “best bottled water” prize went to Hita no Homare Cosmo Water from Japan. Awards were given out in