Riding on Walmart, Myntra private label headed for global high street

Currently, Myntra has 14 private brands, varying in size from among the best-selling brand on its platform to relatively small ones

Online fashion portal Myntra is looking to expand globally by piggybacking on Walmart after the US retail giant became the single-largest stakeholder in its parent Flipkart with a $16-billion investment this May.

While Myntra isn’t looking to take its e-commerce service outside the country, the company is planning to sell its private label products in Walmart stores overseas. 

Ananth Narayanan, chief executive officer of Myntra-Jabong, said the company was looking to target markets where there were large pockets of Indians.

“The conversations (between Myntra and Walmart) have started. Those are around finding areas where we can accelerate together — whether