RP-Sanjiv Goenka Group's Guiltfree to launch 15 products across categories

The group picked up a controlling stake in Apricot Foods, which owns the Evita brand, at an enterprise value of Rs 4.4 bn

A new entrant into the FMCG market, the RP-Sanjiv Goenka Group-owned Guiltfree Industries, will be launching at least 15 new products across different categories under the Too Yumm brand, which is expected to shore up its revenue from this venture to Rs 8 billion in the 2018-19 fiscal year. 

In the next two months, the company is expected to launch three new products and another five more under different categories will be launched before March 31, 2018. For the remainder of this calendar year, another 7-8 more products will be launched.

“There will be at least 15 new product launches