Rs 114-bn PNB scam: Mehul Choksi, the uncle who mentored Nirav Modi

Modi followed in his uncle's footsteps to build successful brands, only to go bust

Tainted jeweller Nirav Modi once described his maternal uncle and business partner Mehul Choksi, chairman of the Gitanjali group, as his mentor and the most brilliant person he knew. He had his reasons for such wholesome praise because Choksi, it now seems, laid the blueprint for the businesses Modi ran.
 
Big-ticket events, fashion shows, and having Bollywood actresses and models at soirées were germane to their business strategies.
 
Building a global brand was Choksi’s idea, which Modi borrowed from him. While Choksi counted LVMH Moët Hennessy Louis Vuitton Chairman and Chief Executive Officer Bernard Arnault as a role